Your trust is the foundation of our relationship. lepak 44 is fully committed to protecting the privacy and personal data of all Malaysian users on our platform. This policy transparently explains how we collect, use, and safeguard your information.
Six core principles that guide how we manage your personal data
Welcome to the lepak 44 Privacy Policy. This document transparently explains how lepak 44 ("we", "platform", or "the Company") collects, uses, stores, protects, and shares your personal data as a user of our online Sports Betting and casino platform in Malaysia.
Lepak 44 takes the privacy of every user seriously. We understand that your trust in us is not something to be taken lightly — it must be earned through concrete actions and practices in how we handle your information. This policy was drafted not merely to meet legal requirements, but because we genuinely believe that user privacy is a fundamental right that deserves to be upheld.
By registering for or using the Lepak 44 platform, you consent to the collection and use of your personal data as described in this Privacy Policy. If you do not agree, please discontinue use of the platform immediately.
This Privacy Policy applies to all Lepak 44 services, including Sports Betting (football, badminton, e-sports), Live Casino, slots, the VIP programme, and all other features available on lepak44.biz.
Lepak 44 collects your personal data from various sources as you interact with our platform. The categories of data we collect are as follows:
Data You Provide Directly:
Automatically Collected Data:
Transaction Data & Betting Activity:
The personal data you provide to Lepak 44 is used for the following purposes:
| Purpose of Use | Data Used |
|---|---|
| Registration & account management | Name, email address, phone number, password |
| Identity verification (KYC) | NRIC, full name, date of birth, supporting documents |
| Deposit & withdrawal processing | Bank/e-wallet details, transaction history |
| Fraud prevention & AML | IP, device, transaction, and activity records |
| Customer support | Name, communication records, account history |
| Marketing & promotions (with consent) | Email, phone number, gaming preferences |
| Product improvement & analytics | Anonymised usage data |
| Legal compliance | All relevant data as required |
Lepak 44 will not use your personal data for any purpose other than those listed above without obtaining your prior consent.
Lepak 44 processes your personal data on the following lawful bases in accordance with Malaysia's Personal Data Protection Act (PDPA) 2010:
Lepak 44 does not sell or trade your personal data. However, we may share data in the following limited circumstances:
Lepak 44 never share user data with third-party advertisers, marketing companies, or any party for their own commercial purposes without your explicit consent.
Lepak 44 retains your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by Malaysian law.
Our general data retention guidelines are as follows:
When your account is closed or your data is no longer required, lepak 44 will securely delete or anonymise the relevant data using industry-recognised data disposal procedures.
The security of your personal data is a core technical priority at lepak 44. We implement multiple layers of protection to keep your data safe at all times:
While we implement industry-leading security measures, no digital system can be guaranteed 100% risk-free. We encourage Lepak 44 users to also take personal security precautions, such as using strong passwords, not sharing login credentials, and keeping their devices secure.
As a Lepak 44 user and an individual whose personal data we process, you hold the following rights under Malaysia's PDPA 2010 and our internal policies:
To exercise any of the above rights, please contact us by email at support@lepak44.biz or via the in-platform live chat. We will process your request within 14 business days.
The lepak 44 platform uses cookies and similar tracking technologies to enhance user experience and platform functionality. The following are the types of cookies we use:
You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect your experience on the lepak 44 platform.
Lepak 44 does not use third-party cookies for targeted advertising. We only use cookies necessary for platform operations and improving user experience.
The lepak 44 platform is exclusively for individuals aged 18 years and above. We do not knowingly collect or process personal data of individuals under the age of 18.
If you are a parent or guardian and discover that a child under your care has registered an account on lepak 44 without your knowledge, please contact us immediately at support@lepak44.biz. We will investigate, terminate the account in question, and delete all associated data without delay.
Lepak 44 conducts age verification during registration and reserves the right to request proof of age documentation at any time. This is part of our commitment to responsible gaming and the protection of vulnerable groups.
Lepak 44 reserves the right to amend, update, or revise this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other relevant factors.
When significant changes are made to how we handle your personal data, we will:
Your continued use of the Lepak 44 platform after any amendments take effect constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay up to date.
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data by lepak 44, please contact us:
Lepak 44's Bahasa Malaysia-proficient support team will process your privacy request within 14 business days. For complex matters requiring further investigation, we will inform you of a more specific timeframe.
For more information about your rights under Malaysia's PDPA 2010, you may refer to the official website of the Department of Personal Data Protection Malaysia.
Thank you for trusting lepak 44 with your personal information. We are committed to ensuring that your trust is always well placed.